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 "origin": "https://notionparallax.co.uk/",
 "page": "https://notionparallax.co.uk/2010/zombie-copy-reanimated",
 "author": {
  "name": "Ben Doherty",
  "url": "https://notionparallax.co.uk/"
 },
 "created": "2010-02-21T22:16:23Z",
 "updated": "2010-02-21T22:16:23Z",
 "version": 1,
 "content_md": "# Zombie copy - reanimated\n\n\n<p><a href=\"http://www.alistapart.com/articles/zombiecopy/\"><img class=\"alignright\" title=\"Zombie Copy\" src=\"https://notionparallax.co.uk/assets/proofers_tools.jpg\" alt=\"Axe writer\" width=\"260\" height=\"405\" /></a>Take a look at this article: <a href=\"http://www.alistapart.com/articles/zombiecopy/\">Zombie Copy</a>.</p>\n<p>It is could have been written specifically for architects!</p>\n<p>I particularly like the transformation of...</p>\n<blockquote><p>Every executive knows that constantly delivering superior customer value is an imperative to veritably creating shareholder value.</p>\n</blockquote>\n<p>into...</p>\n<blockquote><p>If you want to make lots of money, you have to please your customers more than the other guy does.</p>\n</blockquote>\n<p>So I suppose that the moral of the story is that; amongst the people who _look_ at your work there are always going to be a few smart people out there that can _read_,  they'll notice if you use a thesaurus liberally throughout your writing. So save yourself the ridicule later, and write down what you actually mean, it'll be quicker, and it might actually be interesting!</p>\n",
 "content_html": "<h1>Zombie copy - reanimated</h1>\n<p><a href=\"http://www.alistapart.com/articles/zombiecopy/\"><img class=\"alignright\" title=\"Zombie Copy\" src=\"https://notionparallax.co.uk/assets/proofers_tools.jpg\" alt=\"Axe writer\" width=\"260\" height=\"405\" /></a>Take a look at this article: <a href=\"http://www.alistapart.com/articles/zombiecopy/\">Zombie Copy</a>.</p>\n<p>It is could have been written specifically for architects!</p>\n<p>I particularly like the transformation of…</p>\n<blockquote>\n  <p>Every executive knows that constantly delivering superior customer value is an imperative to veritably creating shareholder value.</p>\n</blockquote>\n<p>into…</p>\n<blockquote>\n  <p>If you want to make lots of money, you have to please your customers more than the other guy does.</p>\n</blockquote>\n<p>So I suppose that the moral of the story is that; amongst the people who <em>look</em> at your work there are always going to be a few smart people out there that can <em>read</em>,  they’ll notice if you use a thesaurus liberally throughout your writing. So save yourself the ridicule later, and write down what you actually mean, it’ll be quicker, and it might actually be interesting!</p>\n",
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